Shifu Adam Mizner

Have you ever planned to use emotional marketing strategy that boosts your sales? Why it deserves special emphasizing in ? The clever reason is located in the area of emotional intelligence (EI) which rules over two-third of the overall marketing success in the online business.

You might be well-known to Intelligence Quotient (IQ), but didn’t yet count the importance of Emotional Quotient (EQ) in your conversion optimization model. If you’re still doing the same wrong, missing out the intensive conversion stream.

In order to craft your emotional content marketing strategy, you have to understand and determine the driving forces of your content marketing that how the EQ and IQ mutually come into the best combination to drive the higher conversion rates.

Emotional behavior is a human being, and every human is rational being as well. In fact, without intelligence an emotional campaign is aimless. And without emotional intelligence a campaign is narrow worthy and stagnated. So, a campaign of content marketing essentially needed to be associated and formulated with the driving forces of the emotional content marketing so that it thrives towards the apex of conversion rates.

What is Emotional Marketing

Emotional Marketing is a comprehensive action and mindful approach of entrusting that creates your self-importance, brand and sales. It transforms prospects’ decision by dint of your own messaging with smarter feelings, bolder confidence and sophisticated contending in the content marketing.

Emotional Marketing is empowered with emotional appeal or emotional intelligence, rational appeal or IQ and personality. The emotional quotient (EQ) is derived from emotional intelligence which is methodological metrics of emotional appeal that contributes a major share in the success model of any marketing project.

Components of Emotional Marketing

Personality: Personality is a state of human being within a person which refers to individual differences in characteristic patters of thinking, perceiving and conducting.

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It is, obviously, a bit of challenging, but possible to get a specific emotional content marketing model that generates more traffic, more engagement and conversion. Emotions rule the maximum of our decisions and every customer moves their decision on the basis of various emotional habits, deeper needs, product quality, and power of salesmanship etc.

The following issues, facts and factories are the major influential ways emotional content marketing runs and roles for better conversion rates in the online sales:

(1) Build Your Self-Awareness

Self-awareness means ability to recognize your own emotion over a particular job. You own-self is an ideal customer as well, and there is a live need to buy our bread and comfort. On an ideal customer’s stand, read your own heart and listen to the points drive your decisions. Then, you could uncover your new and clear stand which represents millions of customers’ mind. Your perfect recognition over your emotion that drives the customer service is urgent to operate the right content for the audience.

(2) Build a Strong Self-Management

Let your emotion over content marketing go under a right self-awareness. Your to-the- point right recognition over own emotion that works for your audience must be defined with trustworthiness, conscientiousness and adaptability for regular maintenance and management. So, a basic and holistic management on self-control could drive a rich emotional intelligence for motivational initiatives regularly.

(3) Recognize Social Awareness

Emotional content marketing heart and soul seeks to drive content that goes viral. The social awareness part of the emotional intelligence model could help you understand the strategies how you could run your emotional content marketing for better conversion rates. It helps to perceive your every member of the team who operates the campaigns.

The right empathy is built upon the issues of ability to understand each other in the team, whether operations are being set up goal oriented, whether each member is quite aware about the organizational goal, vision and values according to the right demand around the social environment.

(4) Build Your Skillful Social Management

Your social skill for leadership is directly connected with the emotional intelligence that indicates how much you could contribute to your social achievement. A socially skilled and disciplined leadership could easily keep up a sound communication and profound resolution in every step of difficulty. A skilled leader used to keep the team members inspired, motivated and enlightened. Like this, you should teach to the members with patience, live examples, and supports regarding team spirit, goal, mission, vision and values for a better relationship marketing.

On the aspect of emotional intelligence (EI) model above your emotional marketing strategy could get a really amazing outcome following the ways below:

(5) Train Your Brain for Better Creativity

Hear out your voice from your own heart and train your brain to develop the self-recognition of yourself and others. There are two ways so far I recommend you might follow for your EQ development: (a) The Emotions Game & (b) Meditation. (c) Inspiring Music and Song

Meditation: There are two-chambers in our brain, one is IQ major or rational part, and another is EQ dominant or emotional part (Shown in the infographics). A higher Emotional Intelligence (EQ) is a comprehensive balance between emotional and rational parts of the brain. How we could develop a rich balance between rational and emotional parts?

By dint of Richard Davison, a brilliant neuroscientist at the University of Wisconsin, Daniel Goleman concluded a surprise: Science reveals that brain generates 10 thousand neuro-cells every day and each cell creates around the same number of connections to other brain cells over the sequential four months. And the cells can move anywhere they need to reach.

A right form of meditation could empower the mindfulness training to build the large numbers of connectivity among the cells that boost brain’s emotional productivity.

Inspiring Music and Songs: It is today a proven fact that playing musical instruments and singing or hearing out some selective mind blowing songs could help you developing brain work that generate quality content. This method is a sort of meditation in a broad sense. Experiences, such as musical efforts forms brain plasticity that engages the brain to create great things through emotion.

The Emotions Game: The emotion game is a way that directs you to pick out (one from trice) the best effective emotional appeal that results highest quality. You’ll have to select at least three emotional issues that you think need a test to select the best one. You just have to meditate your mind into the issues one by one taking specific time three minutes each. Through this intuitive way, not only self-development, you could also find out the best emotional effective topic or a good way from the alternative problem solutions.

(6) Create Your Brand

A brand means a trust for you or your product. Whether it is personal or company, branding is a continuous process to find its sustainable existence.

To build a brand, emotional content marketing, especially emotional intelligence model could help you. Your attractive product name, slogan, logo, color, emotional words, images, epic story and overall comprehensive presentation could help you grow your fabulous branding. In this way, your own expertise with an art of emotion, optimized connectivity with others emotion and social media marketing with skilled management obviously would shift the brand worth on the new horizon. Personalized approach (like email, newsletter, etc.) would work better to build a better branding.

A good brand is a cool desire in a hot summer for consumers. It is might your gentle goal to build it which could provide your audience trust on your product or service. Suppose, ‘Coca-Cola’, a world apex brand that takes place in the mind of highest number of people around the globe. It is extremely an emotional being rather than technical fact. Because, ironically Coca-Cola doesn’t deserve any worthy role in the well-being of human health.

(7) User Interface and Experience (UI & UX)

To run an effective emotional marketing strategy successfully, rich UI and UX are the preconditions to get a profound role from your site for audience trust and reliance. Because, your site is your netizenship appearance, your brand, and your body-mind-soul. So, make it full of welcoming using rich UI and UX.

According to your niche industry, professional-looking design with appropriate options of user-friendly interface and pretty sweet user experience must lift your emotional content marketing campaign in another height.

(8) Master Your Words for EM

Create content that embraces your epic story. Fasten your content with emotional intelligence so that it gets an appeal to the audience for more engagement, share and conversion. Let your content get the heartiest words rather than intellectual or brain-born words, and make your content conversion worthy. Example: image.

(9) Master Your Color for EM

A color has its own profound power in content to melt the audience’s mind that direct them go forward in viral sharing. Color is a prime factor in content marketing or branding which could stand out, your appearance within the millions. It has an own promising psychology (science and science) to teach the audience really outstanding regarding your product or service, if you could pick out the right colors within your content. A perfect matching color works like an epic story that sends magic message to the target buyers could easily fascinates them to be engaged in a call to action (CTA) that generates higher conversion rates. Here are some brief characters of the major colors you might get hint for your action that influence your target audience:

Red: A primary color that is most stimulating emotional power. It has longest web-length that grabs our attention first. Red connects us focusing energy, warmth, strength, power, desire, love and so on.

Yellow: A primary another color that focuses brightness, logic, sunshine, energy, self-esteem, confidence, warmth, happiness and joy.

Blue: A primary favorite color that connects people with its creative smoothness and calming environment. It grows appeal of freedom, peace, intelligence, efficiency, duty, creativity and so on.

Green: Green is a secondary color that comes out from blue and yellow. It is a color of youth, life balance and sense of environment as well. It shows safety, restfulness, fertility and progress, and so on.

Orange: Orange is a secondary color that generated from red and yellow. It naturally creates an emotional appeal for joy, change, courage, confidence and success, so on.

Purple: Purple or violet is the color, women or young girls’ style and fashion. It also shows emotion of art, beauty, drama, pride royalty, dignity, dream and so on.

So, let your content goes with the appropriate craft of your emotion that could able to melt the audience hearts and souls.

(10) Viral Marketing

To get a lucky viral marketing (person to person re-sharing), emotional appeal is a vital issue and main fuel as well. It’s a bit challenging to get a top functional viral point that works full scale to make a content viral. An emotion game could help to select a best emotion that could rocket the re-share appeal in the audience. In this regard, let you plan a visual image, neat and clean message that attract to the audience easily, add an emotional fascination, content must be mind-blowing to the audience and make sure the campaign is simple, so on.

(11) Emotional Quote-Marketing

Audience love dreaming with their project(s) stay inspired. Motivational quote marketing is a powerful emotional approach in the social media to generate branding and personal authority. It gets very light efforts to pay time to campaign that keep the audience in hot touch reminding them their duties are on the great way. They are emotionally enthusiast and psychologically desired to your relevant quotes that carry actionable worth of their dream.

Here are some examples you might get inference regarding emotional scalability and measurability for your further guideline:

Nehru Spirit: Jawaharlal Nehru, first prime minister of India, said “Play the game in the spirit of the game”, which delivers motivational that how much emotion you should craft and fasten in a specific action so that it brings the significant result.

Jay’s Inspiration: Likewise, you might find strong emotional inspiration from the quotes of Jay Baer. In the quote in the image below, Jay indicated your persistence to win the game regarding customer centrism and usefulness.

Beth’s Emotion: The precious and precise quote by Beth Comstock, clearly shows the power points (relevance, context and connection) that are as usual being targeted by our emotional mind in all cases whether buyers are middleman or an end-user.

You might get this emotional way of marketing that inspire your audience. In this regard, relevancy is important to add value in your branding sensation. So, let your quote-marketing delivers messages through influencers’ quote that is emotional, dream-driven and relevant to inspire prospects.

(12) Necessity Marketing

Follow the buyer’s deeper need and make sure the spectrum of their real demand over the product and service which would be the main focus point of your emotional content marketing. In this process, you should have to assess the wants of the audience, then make the content marketing emotional that provides powerful information to the prospective customer so that they become needy with their desire of curiosity gap in the product to belonging the product through the buy.

(13) Behavioral Marketing

It is a sort of special character marketing as well. In this way of approach, you need to assess the characters of prospective buyers following the special behaviors like fear, empathy, sympathy, happiness and other human emotions. Then there is need to read the buyers’ mind more intensively before them reading and engaging your content.

(14) Seasonal and Occasional Emotion

The special ceremonies of the four seasons are diversified event that each one might provide you drive sales if you could mindset to operate using emotional spirit. To keep up their birth dates, seasonal party date lines and other dozens of main ceremonies to reach out the personalized offers using email, newsletters and special discount outlets.

(15) Re-Target Marketing

It is a cookie-based technique to bring back the bounced audiences in the conversion funnel. It is a psychological method to master the emotional mind of visitors to take action to buy. The text in the ads needs to be mastered with the spirit of a sense of belonging. But subject to considering the annoying issue, so that prospects find the scope of action within a right interval. So, the best practice of re-targeting might limit 12-15 ads per month for each user. It is an effective strategy of online marketing that boosts brand awareness.

Conclusion

In every step of any online marketing, you might take a deep craft of using these optimized spirits of emotional marketing strategy for conversion success. The job might be not easy to make sure that the highest conversion rate could be secured over-night at the primary stage, it’s a pretty challenge, but it is sure you could enable you to reach on the highway of conversion road as soon as possible if you could generate art of emotional intelligence continually perceiving and using the strategies in each effective campaign.

Never forget that emotional marketing has a core conversion power and a bright future as well!

Do you have any question?