The fate of the oceans is now in human hands, yet most of us ocean conservationists don’t know much about why people do things that harm the ocean, or how to motivate behavior that is good for the ocean. As I note in my book, , the re-connection of people to the sea will be key to pervasive conservation and intelligent resource use. But how can we do that?
I recently had the opportunity to learn about how humans relate to the ocean by moderating the panel of scientists, futurists and communicators as part of the inaugural . We also explored how conservationists might be able to apply the insights of neuroscience, behavioral science, and psychology to improve conservation strategies and outcomes.
The panel line-up included marine biologist and research associate at the California Academy of Sciences, , who also has an economics degree from Duke University, and hybrid and communications expert . “J.”, as Dr. Nichols likes to be called, and Sarah hosted a groundbreaking conference in June at the Academy of Sciences called to explore the response of the human brain to the ocean.
While there are studies exploring the effect of nature on the brain, like this one featured in a June , and the effects of and , there are far fewer studies about the effect of the ocean on the brain.
The idea that the ocean provides psychological benefits as well as the myriad other benefits we’ve come to depend on seems well known by marketers and realtors: otherwise, why would we spend our precious vacation time by the sea? Why would we pay the associated with an ocean view? But if we love the ocean so much, why then are so many of us now disconnected from the sea, and why do so many of our actions damage the sea?
As detailed in in December, Nichols "believes that if we can understand what really happens to us in the presence of the ocean—which brain processes underlie our emotional reactions—it could bring about a radical shift in conservation efforts."
EDF is also engaged in the emerging field of decision science — — to determine how to best apply that to our objectives to stabilize the Earth's climate, manage the oceans' resources and value the Earth's major ecosystems and the services that they provide.
As described in this , the BLUEMiND initiative seeks to define a new field bridging neuroscience and conservation biology – neuroconservation. This was the jumping off point for our conversation during the Bay Area Science Festival.
I welcomed the opportunity to tap into the thinking of Dr. J. Nichols, Sarah Kornfield and panelists , a health psychologist at the Stanford Center for Compassion and Altruism Research and Education, and futurist who are exploring the connections between neuroscience, psychology and the implications for public policy.
Dr. McGonigal, author of the forthcoming book, noted that pictures are more powerful than words, but cautioned that environmentalists who show the horrific scope of a problem often end up alienating the very people they wish to engage. This is what McGonigal refers to as ‘compassion collapse’, in which people feel powerless and ultimately disengage from the problem. Compassion collapse could have real implications for conservationists working to engage people in causes without overwhelming them.
Clearly our Blue Mind panel raised more questions than answers. But I think these are the right questions to ask, and the answers may provide the basis for a new wave in ocean conservation. Up next, BLUEMiND will be expanding this intriguing conversation to events in New York in the Spring of 2012, followed by BLUEMiND2 in June of 2012.