The music industry has been going through deep changes, due to the recent rise of new business models, marketing strategies and innovative technologies. As a result, the ways in which music is produced, consumed and commercialized completely overturned.
The Music Trend aims to explore the current trends in this field: from digital music to viral marketing, from the revival of vinyl records to the state of live music, the blog approaches music through a wide range of topics.
Whether you are a music expert or just a music lover, this is the right place for you!
About the author:
Martina Palermo, Italian, born in 1985. Music Industry Management graduate at London Metropolitan University. International Economics and Business Management graduate at LUISS Guido Carli University in Rome. Music marketing, new media and promotion specialist. Founder and administrator of the Italian fan club of the American rock guitarist Mark Tremonti (Alter Bridge, Creed, Tremonti).